20 years in music.
Now I build the tools I wish I had.

I spent two decades in the music industry -- co-founding Australia's largest independent music media site, working with Modular Records (Tame Impala, The Avalanches), running international festivals across the UK, Iceland, Barcelona, and Japan, and most recently operating Club 77 in Sydney.

Through all of it, I saw the same problem everywhere: creative businesses drowning in admin. Booking confirmations lost in email threads. Invoices created manually from spreadsheets. Websites that couldn't be updated without calling a developer.

Projekt AI exists to fix that. I build custom websites and automation systems specifically for music, entertainment, hospitality, and visual arts businesses -- because I've lived in those worlds and understand how they actually work.